Navigating social media

The fitness industry and social media is not a good combination.

In theory it’s supposed to be a space where you can find inspiration, decent information and watch impressive athletes do impressive things. The reality however is that the majority of fitness related social media content is fulled with half-truths when it comes to information or “fitspos” pedalling nonsense products and unrealistic expectations.

There are a few reasons for this but the main one is that the fitness industry is tough. It takes time and a lot of hard work in order to build a name for yourself and most people aren’t willing to do this. So they punt things like “7 day abs” or “magic teas to drop a dress size”. They know these things aren’t true but they prey on ignorance and people looking for a quick answer will lap this up.


Here are a couple tips to navigate the minefield that is social media:

  1. If something seems too good to be true it always is. If there’s even a hint of “quick fix” about it, just ignore it.
  2. Find accounts/people who are able to simplify the process into something that you can understand. Take some ownership of your journey.
  3. Just stay away from social media. Find a professional that you trust and use them as your information hub/sounding board for stuff you found online.

That being said; there are some great accounts out there that post REALLY good content which will be helpful for everyone. Drop me a message and I’ll share these with you.

Keep training hard.


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